Virgin Cola ran an ad in British papers announcing that in the interest of consumer safety it had integrated a new technology into its cans. When the cola passed its sell-by date, the liquid reacted with the metal in the can, turning the can bright blue. Virgin warned that consumers should therefore avoid purchasing all blue cans. Coincidentally, Pepsi had recently unveiled its newly designed cans which were bright blue.
The Taco Bell Corporation took out a full-page ad that appeared in six major newspapers announcing it had bought the Liberty Bell and was renaming it the Taco Liberty Bell. Hundreds of outraged citizens called the National Historic Park in Philadelphia where the bell was housed to express their anger. Their nerves were only calmed when Taco Bell revealed, a few hours later, that it was all a practical joke. The best line of the day came when White House press secretary Mike McCurry was asked about the sale. Thinking on his feet, he responded that the Lincoln Memorial had also been sold. It would now be known, he said, as the Ford Lincoln Mercury Memorial.