A neuroscience is now at the peak of its popularity: investments in them are off scale, society is seriously interested in the mechanism of the brain, scientists ask questions and find new answers using new technologies. But the inquisitive eye from within can see in this plush color the coming crisis. After all, when people in excitement and fuss build theories and test hypotheses, trying to find confirmation of their ideas, they very easily can not notice that they have lost the right path. About this, where attention was paid, reflected Ed Yong, describing the fundamental work in this area. The area that was recently published in the journal Neuron.